GREENIES

Greenies, a brand primarily known for canine dental treats, had been expanding its portfolio for years. But this product launch was different. This time it was food. We created a campaign that kicked off at Walmart and included messaging built around the brand’s reputation.

”You had me at Greenies.” Not only created momentum for the launch, it inspired our clients to support tactics and messaging that helped the product stand out in one of the most competitive categories in retail. In addition to providing the main line, I created campaign sell-in copy and messaging for all tactics.