KITTENWISE

Mars Petcare asked us for a way to win over new kitten/cat parents and grow market share across their full portfolio of cat brands. We came back with a national, multi-brand program designed to help new kitten/cat owners navigate their first year of ownership. Education, tips & tricks, encouragement, savings, samples and live, shoppable content hosted by a well-known kitten influencer.

The program exceeded client expectations and earned us an OmniShopper Award for Best Digital Mass Media Activation from the Path to Purchase Institute. I was involved in every aspect of the campaign from strategy to execution.